Issues on copyright are hot topics in the creative world. From movies, to music, and authorship, people have been disputing the legal concept of copyright. If you are an aspiring writer, then educat

In writing fiction or non-fiction, many writers commit common mistakes as they build their stories. Achieving the right balance between developing strong characters and a believable plot is sometimes

Let's consider how you can go from your current writing skills to a master copywriter in only 30 days. Week #1: Focus on Basic Skills & Market Research For at least the first three days of week 1, f

If you're a relatively more experienced writer, there's a very good chance you know of and have used the AIDA method. However, if you've never heard of it before, don't worry. This entire chapter is d

An important part of closing the sale is using a powerful call to action. If you're unfamiliar with the term, a call to action simply tells the reader to buy and to buy now. Unfortunately for many I

When it comes to closing sales, few things are more important than retaining the readers' interest. If your readers become bored early on by a lackluster sales letter, there's almost nothing you can d

One common misunderstanding among new copywriters is that sub-headings aren't important. They believe that all a good piece of copy requires is a strong headline, a compelling introduction, and a powe

When it comes to copywriting, your primary objective should be to convert readers into buyers. If your conversion rate is 1%, then you should aim for 2%. And, if it's 2%, then you should aim for 3%. P

You should spend time testing and tracking your results. Without conducting proper tests and measuring the results, you will have no means of determining how your sales letter is truly performing. T

When a reader first lands on your page, the first thing she will see is your headline, which will most likely be in a large, bolded, red or dark blue font. Before she reads about your product's benefi